Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let’s begin

Elevators Pitch:

Curious about your 2025? Astrotalk can guide you! Our trusted astrologers give simple and clear advice to help you make better decisions. With over sixty million users and twenty-five thousand experts, Astrotalk gives accurate guidance. Your first chat is free! Download Astrotalk today and explore your future

Breaking down in parts:

Hook: "Curious about your 2025? Astrotalk can guide you!"

Value: "Our trusted astrologers give simple and clear advice to help you make better decisions."

Evidence: "With over sixty million users and twenty-five thousand experts, Astrotalk gives accurate guidance."

Differentiator: "Your first chat is free!"

Call to Action: "Download Astrotalk today and explore your future."

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(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

B2C Table

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We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

TAM Calculation

1. Deepika's Segment (Women, 20–35, Urban, Relationship-focused):
2. • Market Size: 12.6M users.
   • LTV: ₹350 × 96 (frequency/year) = ₹33,600.
   • TAM: ₹33,600 × 12.6M = ₹4,233.6 Cr.
3. Sumit's Segment (Men, 20–30, Urban, Career-focused):
4. • Market Size: 4.2M users.
   • LTV: ₹400 × 24 (frequency/year) = ₹9,600.
   • TAM: ₹9,600 × 4.2M = ₹403.2 Cr.

Total TAM for India:

₹4,233.6 Cr (Deepika) + ₹403.2 Cr (Sumit) = ₹4,636.8 Cr.

Women’s segment is larger due to higher market size and usage frequency.

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

• People who are looking for validation of their thoughts or seeking clarity about their future, such as individuals in moments of confusion or uncertainty.
• The app utilizes chat-based communication, which ensures that users can have confidential conversations in a secure and private environment, offering more privacy than traditional face-to-face consultations.
• The app operates on a pay-per-minute model, giving users the freedom to engage as long or as short as they desire, making it cost-effective and adaptable to different needs.
• With just a tap, users can access the service, eliminating the need to search for offline astrologers or schedule appointments, ensuring convenience and immediate availability.

(Let's begin by doing a basic competitor analysis)

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

Astrotalk has 85% market share in India

• Total Number of Potential Customers: 500 million people
• ARPU (Average Revenue Per User): ₹1200( ~ ) for a 1-year LTV
• Target Market Segment (SAM): 30% of the total market
• Market Share (SOM): 5% of the target market

1. TAM (Total Addressable Market):

• Formula:
  TAM = Total number of potential customers x ARPU
• Example:
  TAM = 500,000,000 x 1200 = ₹600,000,000,000
• Result:
  TAM = ₹600 billion

2. SAM (Serviceable Available Market):

• Formula:
  SAM = TAM x Target Market Segment (percentage)
• Example:
  SAM = ₹600,000,000,000 x 0.30 = ₹180,000,000,000
• Result:
  SAM = ₹180 billion

3. SOM (Serviceable Obtainable Market):

• Formula:
  SOM = SAM x Market Share (percentage)
• Example:
  SOM = ₹180,000,000,000 x 0.05 = ₹9,000,000,000
• Result:
  SOM = ₹9 billion

Summary for India:

• TAM: ₹600 billion (total market size for astrology services in India)
• SAM: ₹180 billion (your addressable market based on 30% of the TAM)
• SOM: ₹9 billion (your expected market share at 5% penetration)

Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

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These two will work for us

1. Paid Ads
2. Referral Program

Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)

Step 1 → Conduct keyword research on Google, Amazon, Youtube, Quora etc.
Step 2 → Collate all your insights from all your searches.

Keywords that I searched for:

Insights:

1. High Search Volume: Keywords like Pregnant, Relationship, and Career have large search volumes.
2. Organic Traffic: Ranking for these keywords can bring long-term traffic without ad spend.
3. Moderate Competition: Some keywords are less competitive, offering better ranking chances.
4. Low Cost: Focus on SEO for cost-effective traffic growth.
5. Action: Create content around these keywords, optimize for SEO, and build backlinks.

Next Steps:

1. Create content for these keywords.
2. Optimize SEO and track results.
3. Build backlinks to improve rankings.

Content Loop

(Keep it simple and get the basics right)

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Step 1 → Nail down your content creator, content distributor and your channel of distribution
Step 2 → Decide which type of loop you want to build out.
Step 3 → Create a simple flow diagram to represent the content loop.

The content loop strategy of following hashtags and commenting focuses on engaging with relevant conversations in your niche. By following trending and targeted hashtags (e.g., #PregnancyTips, #CareerAdvice), you can find content where your audience is already active. Commenting meaningfully on posts under these hashtags allows you to increase your visibility, build relationships, and foster engagement. This organic approach encourages users to check out your profile, interact with your content, and even follow you, creating a cycle of continuous engagement and growth. It positions your brand as active, helpful, and trusted within your niche.

(Understand what is already being done, what is working out well and what needs to be stopped)

Step 1 → Define the CAC: LTV ratio. If your product has a healthy CAC:LTV ratio, proceed with paid ads.

CAC : 250₹
LTV : 1200₹
LTV/CAC= 4.8

Step 2 → Choose an ICP

Step 3 → Select advertising channels

• Google ads
• Meta
  
  

Step 4 → Write a Marketing Pitch
- "Apne love life ko leke pareshan mat ho. Astrotalk se apne trusted astrologer se baat karo aur jaan lo ki tumhare ex kab wapas aayenge aur aage kya hoga. Har mushkil mein emotional clarity aur hope paane ke liye Astrotalk se judho. Ab doubts ko alvida kehdo aur apne future ko clear karo. Tumhara better love life yahi se shuru hota hai!"

Astrotalk ka istemal karo aur har step pe guidance pao.

Step 5 → Customize your message for different customer segments to ensure relevance

- "Apne career aur financial goals ko leke tension mat lo. Astrotalk se apne trusted astrologer se baat karo aur jaan lo ki tumhara job aur car/house ka sapna kab pura hoga. Weekend pe thoda time nikaal ke, tumhare future ke liye clarity le lo, taaki tumhe apne decisions lene mein madad mile. Tumhara success aur growth bas ek call door hai!"

Astrotalk ke saath apne career aur goals ke liye right guidance pao, har weekend.

Step 6 → Design at least two ad creatives (e.g., images, sketches, videos, text ads) that reflect your marketing pitch.

1. I have created AI generated videos for marketing

--> CLICK HERE TO CHECK

2. One of the creative can be this simple screenshot
   

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

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Step 1 → Flesh out the referral/partner program
Step 2 → Draw raw frames on a piece of paper to get the gist.​

(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)

How It Works:

1. Refer a Friend:
2. • Existing users (referrers) can invite their friends or family members (referees) to join Astrotalk via a unique referral link.
   • Referrers can share the link through social media, WhatsApp, or directly.
3. Sign-Up Bonus for New Users:
4. • When a new user signs up using the referral link, they receive ₹100 off on their first consultation.
5. Reward for Referrers:
6. • For every successful referral (when the new user makes their first purchase), the referrer gets ₹100 in their account.
   • Referrers can accumulate rewards with multiple referrals.
7. Bonus for Multiple Referrals:
8. • Refer 5 friends: Get an additional ₹500.
   • Refer 10 friends: Unlock a Free Consultation worth ₹300.

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Referral Program Details:

• Referral Link: Each user gets a unique referral link in their profile.
• Tracking: All referred users and their purchases are tracked within the app, ensuring transparent and accurate reward allocation.
• Reward Redemption: Referrer’s credits are credited to their Astrotalk account after the referee makes their first purchase. They can use these credits for future consultations or redeem them as cash credits.

Why It Works:

• Easy Sharing: Simple to refer and share the app link via social media, WhatsApp, etc.
• Double Reward: Both new users and referrers are incentivized with discounts or credits.
• Engagement: Regular referrals and monthly rewards encourage continuous app engagement.
• User Growth: Expands user base while increasing brand loyalty through rewards.